1xBet white label sportsbook kickstarts Melbet growth
1xBet is preparing to meet the problem of producing “modern, in-demand, simple and high-capacity betting products” for white label partners such as Melbet.com.
The sports activities gambling company has go about obtaining more licences to raise the amount of countries it can operate in, through both its B2C product and new B2B partnerships.
Evgeniy Kiriushin, Mind of Business Development for 1xBet, said: “This past year, because we received so many requests for B2B centered partnerships, we made the decision to make several white labels.
“The experience turned out to be quite successful, which stimulated the new B2B direction for our company. Melbet.com has shown active development since operating the new platform.”
1xWager, whose main operational activity is licensed by the authorities in Curacao, is convinced it can deal with the needs of multiple companions, having set up support services to perform 24/7 with offices in Lithuania, Latvia, Belarus, Moldova, Hong Kong, Philippines, Colombia, Spain, Cyprus, Ukraine, spanning a number of different time zones.
Kiriushin continuing: “We’ve already developed significant experience in operating our B2C platform in various countries across several continents. This means we understand exactly what our players need.
“Of course, global design changes extends the time, but we are committed to producing modern, in-demand, simple and high-capacity betting products. We make an effort to make our product as clear and simple for everybody as it can be, while implementing almost all design suggestions from our B2B companions.
Andrea Pirlo joins 1xWager as brand ambassador
Andrea Pirlo, one of the most revered players in recent football history, has joined 1xBet as a brand ambassador in a deal that will run for the whole of 2018.
Pirlo, who’ll feature in 1xWager promotional initiatives and be a part of marketing occasions, made this announcement on his Facebook page: “I’m glad to announce my ambassador partnership with 1xBET company. We’ve many good events forward!”
In the mean time, a statement from the 1xBet press service read: “We’ve put a lot of thought into choosing our ambassador. As a constantly growing brand, we needed a unique personality for this role.
“Andrea Pirlo ticks all the containers. We have a lot in common; Pirlo has always reputed his opponents, adopted the concepts of reasonable play and was good with his aids. Likewise, at 1xBet we care about our customers and partners and we respect our competitors.
“Andrea Pirlo is a legend and we are honoured to work with him. He’ll help indulge our target audience all over the world. Joining pushes with one of the world’s biggest soccer stars is only the first in several ambitious projects planned by 1xBet for 2018.”
Before retiring by the end of the 2017 MLS season, Pirlo appreciated a decorated career in football, winning six Serie A titles, two Coppa Italia’s, two Champions Little league’s and the FIFA World Cup in 2006, where he won more ‘man of the match’ honours than some other player.